BUILD A BETTER COPYWRITING BUSINESS SO YOU CAN WORK WITH A BETTER CLASS OF CLIENTS
The systems & processes you need to attract premium clients, at premium prices, and deliver the premium experience so you can become to go-to copywriter in your industry
(even if you're not internet famous)
What’s the difference between an underpaid, overwhelmed freelance writer & the confident premium copywriter making it rain?
Hint: It ain’t copy
Wouldn’t it be nice if you could break into the back end of a multi 6-figure copywriting business so you can swipe all the systems & processes, lead gen secrets, & client management strategy...
Plug ‘em into your business, and start getting paid like the brilliant writer you are?
Well, put away the lock picks ‘cause I’m holding the door wide open for you!
Still trying to crack the code to building a premium copywriting business?
You might as well be Nicolas Cage, because the roadmap to becoming a well-known, high-paid, premium copywriter, with a business fueled by referrals & visibility...
Feels like it’s protected by bulletproof glass, and lowered underground at the end of each day - only available to those whose grandfathers taught them how to read invisible ink…
But your grandpa didn’t teach you shit. (Mine still thinks I write billboards, but it’s cool.)
And when you’re in the weeds with demanding, low-paying, retainer clients month after month– it’s hard to feel like you could ever bust through that ceiling and make the leap to become the go-to copywriter for industry-leading clients...
Without famous connections or the resources to buy your way into the right room.
Yet somehow...
All those other internet-famous copywriters learned all the copy secrets, became business geniuses, mastered their lead gen, filled up their waitlist, amassed thousands of IG followers, and flexed some seriously impressive case studies...oh, and they did it all from their AirBNB in Fiji.
But no one will tell you how.
Maybe you just need to tell The Universe you’re ready for your big break π…
How in the h.e.ππ are you supposed to bust onto the scene as the next big thing when you have zero social proof and no famous best friend to talk about you on their podcast??
Most days...
It feels like in order to become a well-known copywriter... you have to be a well-known copywriter.
And you can’t just make “fetch” happen.
"I used to think working with MORE clients and BIGGER budgets would mean MORE complications and BIGGER headaches. Then I worked with Brittany.
She’s put together the systems that clients expect when they’re serious about results. And the smooth customer processes they’re willing to pay more for.
Brittany’s attention to detail across 6-figure launches is the gold standard. I couldn’t have even dreamed of levelling up the clients I worked with, if I hadn’t seen this magic first hand."
Brandon Burton
Yeah, you’ve gotta be a good copywriter to charge a premium. But I’m gonna go out on a limb & guess you’re already a pretty baller writer (even if you don’t think you are)
Believe me, there are tons of brilliant copywriters out there still sending out under-priced contracts, scrambling to piecemeal retainers together with one-off projects just to hit the $3k/month they need to pay their bills... while working with the world’s most high-maintenance, low-paying clients.
But then again...maybe I just need to pay my dues. Doesn’t everybody?
I mean, money doesn’t grow on trees & you don’t make money for just being yourself (unless your last name is Kardashian...)
This gig is hard, so it’s ok if I’m working my ass off, I’m “earning” the right to feel successful, right? Right?!? (<-- you tell yourself as you sob into a pint of Phish Food)
But what if you could work just as hard, but instead, focus your creative energy on high-quality work, for high-quality clients, at high-end prices...
actually doing what you do best.
Instead of sending follow-up emails, selling in the DMs, scheduling discovery calls, trying to respond to that exciting inquiry immediately after it came in, even though your kid is smearing peanut butter on your couch and dinner just caught fire?
(And then actually stop working so that you have enough time to do frivolous things like eat & sleep every day)
What if you could work with an exclusive group of clients…
β Clients that don’t even blink at a $15K contract...
β Clients that trust you to tell THEM what copy you need...
β Clients who know you’re the expert...
β Clients who align with your values...
β Clients that collaborate with you, not push back against you...
β Clients who respect your boundaries, stick to the contract and the scope, and treat you as a valued partner…
Not just someone who writes words on a page (so they don’t have to)
"Working with Brittany was one of the best decisions Iβve ever made in my business. Not only has she written pretty much all of the copy for our business (which vastly increased sales), she also made it super easy to work with her through her simple and streamlined processes. From setting up the initial call to invoicing to information gathering systems, all the way through deliverables and follow-up, Brittany has filled a huge gap in the copywriting space. Iβve worked with many copywriters and never before have I gotten this experience. Itβs also the reason why I refer every one of my students to her!"
Rick Mulready
The truth is...some people may never get to that elusive $10K, $20K, even $30K/month mark EVEN THOUGH they’re good at their job. Even though they work hard. Because there are always outside factors at play (and BIPOC & LGBTQ+ people usually have to work twice as hard
to get the same results).
But at the end of the day working with premium clients requires charging premium prices...
and the fastest path to premium pricing has very little to do with experience or case studies.
It simply comes down to...
A premium copywriting EXPERIENCE.
And a premium experience comes from the Premium Service System.
Because when you’re pen & papering it, there’s no way you can lather, rinse, and repeat a high-touch experience for client after client...after client.
Setting up that experience does take some work...but it doesn’t have to be aimless guesswork.
Because the code’s already been cracked (and it’s not a hidden national treasure).
Where most people think 5-figure contracts come from:
Where they really come from:
And in order to do that π, you’ve got to build out the business that brings in the right clients, delivers a premium experience, and functions on repeatable systems so you get to spend your time on the high-level creative work, and not hundreds of small admin tasks...
" Don't let the bubbly personality fool you - Brittany is a serious strategist. She knows exactly what it takes to deliver a stellar experience to her clients. That's why the biggest names in digital entrepreneurship turn to her when they need a killer launch.
Thanks to Brittany's generosity and mentorship, I've had the chance to grow from a confused wantrepreneur into a focused CEO in the making. She taught me all about the fine details that make the difference between staying trapped in a race to the bottom, chronically undercharging in a desperate attempt to convince poor fit prospects to give you a chance...
...and having your pick of dreamy, definitely-a-big-deal clients who don't bat an eye at a mid 5-figure price tag...for the same exact project. On top of all that, she actually walks her talk. She leads with her values and she is fiercely protective of her family time. So you'd better believe she doesn't do that bait and switch nonsense other entrepreneurs do where they tell you how easy it is to build a business if you follow their exact blueprint, yet fail to mention they have a team of 30 full-time employees behind the scenes.
Brittany's strategies are for those of us who are growing businesses in the real world. She'll show you the ropes without all the B.S. If that's the type of business owner you want to be when you grow up, don't miss your chance to learn from her. It'll change your entire life"
Tiffany Ingle
Introducing
COACHING. CURRICULUM. COMMUNITY.
THE 5-FIGURE LEAP
A 12-week mentorship & group coaching program complete with the step-by-step SYSTEMS, STRATEGIES, & SWIPES you need to build out your premium copywriting business to scale to consistent 5-figure months AND eliminate belly fat*
*This course does not, in fact, eliminate belly fat
So you can go from a stressed out, underpaid freelancer to a premium service-provider whose name gets passed around like a bad stomach bug at pre-school
“I wanted to increase my prices, but I had virtually NO idea how to build a business that would help me bring in my dream clients."
"If you have the chance to learn from Brittany McBean—DO IT.
When I met Brittany last August I was bringing in less than $5k a month and working with (and attracting) clients who couldn’t afford my rates.
I wanted to increase my prices, but I had virtually NO idea how to build a business that would help me bring in my dream clients.
Since getting a behind-the-scenes peek at Brittany’s biz and getting to pick her brain about how to attract and serve premium clients.
I’ve not only worked with clients who have been on my DREAM client list, but I’ve had my first $10k month.
All of that to say, B McB is the best type of mentor (read: friend) & if I could do it all over again I’d JUMP at the opportunity to learn from her."
Kristin MacIntyre
" I honestly can't even explain how much crazy mad love I have for Brittany! She completely changed the course of my business! Well, I did that. But she gave me the tools, walked me through each step, held my hand. She is full of seemingly unending advice and answers to almost any kind of question you may have.
And she TRULY gives a shit about her people. In her course, I felt like nothing else existed in her (business) life except the goal of helping us be successful.
Before the 5FL, I had ZERO processes and systems in my business. Mostly because I just didn't know how to create them! And I felt pretty alone in that. Like I was the only one who struggled with these issues.
During 5FL, I built out a whole new onboarding process, created systems that will provide my clients with a high end, streamlined experience, and went from zero knowledge of how to do any of that to 100% confident that I'm worth what I'm charging because of the experience I'm providing!
Brittany helped me change my mindset from "freelance copywriter" to CEO and premium service provider. It was such a HUGE shift. I also now have a much more useful contact form on my website, a beautiful proposal, emails, magazine of services, and a strategy of how to get premium clients in my online doors.
Most importantly, I have more confidence in my ability to serve those premium clients because Brittany not only helped me create fancy pants systems and processes. She taught me how to stand up for myself as a service provider, and even as a human. And that's priceless."
Liz Cooper
So the difference between an unpaid, over-stressed freelancer & a premium copywriter?
It’s the same difference between Walmart and Nordstrom, AliExpress and Chanel...
AN ELEVATED CLIENT EXPERIENCE
Because experience is value.
Brittany helped me stop thinking of myself as a quick and dirty copywriter and start considering myself a classy upper-level creative strategist.
- Krystee Morgan De Souza
If the same Final Draft of copy is delivered at the end of the day...
But one client has to chase down their writer, schedule their graphic designer around an unpredictable deadline, rush to meet last-minute requests, and spend hours trying to get the writer passwords and case studies…
And the other client falls into a streamlined, stress-free process with all deadlines, meetings, and expectations laid out from Day 1...
Which one do you think will pay more?
BUT HERE’S THE CATCH...
You can’t wait till after a client signs a contract to prove you’re worth the $10k+ you want to charge...
You’ve gotta show up and de-live-r from the minute they meet you.
You have to communicate your value BEFORE they work with you in order to get them to work with you.
Because you can bring in a premium client, and you can set up a premium service….
But if you can’t communicate the value of your offer and at least hint at the ROI BEFORE they sign a $10K, $15K, or even $20K contract…
How will they trust what you’re promising to deliver AFTER they sign?
“I've closed multiple 5-figure deals with clients, automated a metric shit ton of workflows for inquiries, onboarding, invoicing and offboarding.”
"So, when I came across Brittany's training, I was in a pretty bad way. I had zero standard operating procedures for how to handle new inquiries.
Sales pipeline? Are you high? I didn't have that. And this wasn't that long ago…
I was inching toward high-four-figure months...And feeling like a big f*cking fraud. I should have my shit together, I told myself.
Well, when the student is ready, the teacher appears.
Brittany showed me how to set up an inquiry flow that really transformed the way I do business -- equal parts strategy and technology.
Since then, I've closed multiple 5-figure deals with clients, automated a metric shit ton of workflows for inquiries, onboarding, invoicing and offboarding.
But it all started with Brittany's process. Whatever she's charging, add a zero to the price. That's probably a better idea of how valuable it is. Give her your money, thank me later."
Daniel Lamb
So what’s in this baby??
Your Premium Service System Roadmap
I’ll give you every system, step, and strategy you need to create an efficient and effective business so you can deliver a consistent premium client experience with confidence.
(Spoiler alert: it's the same high-touch, automated process we use inside my business that’s generated us over $230k in client work in just over 12 months.)
You’ll learn what to automate, templatize, and systemize. What to outsource (and when). And what are revenue-generating hands-on tasks you need to do each week so that getting new clients happens without having to glue yourself to your keyboard (or your iPhone).
I’ve broken down the Premium Strategy System into 5 digestible and actionable steps.
Step 1. Your Premium Business STRATEGY
If you’ve tried to raise your prices, but can’t seem to actually find the right clients ready, willing, and pee-their-pants excited to invest in them…
Yannow…
Clients you have a giant ol’ business crush on…
Clients whose values align with yours…
Clients you actually like…
Client with a big enough audience and ads budget to actually turn your copy into your next mind blowing case study…
Clients who respect your boundaries, follow your lead, and collaborate with you as a high-level peer (not a “I just need 4 emails. K. Thanks. Bye.” contractor).
Then you’ve gotta go back to the drawing board and build a better Bat Signal. Understanding who the RIGHT client is for your premium service and pricing your package at a premium (but not overpricing).
Creating an elevated experience that gives your business major luxury vacation vibes.…
Yeah, that's important.
But it doesn’t have to be hard. With a clearly defined strategy and the right process for determining who your people are, what they need, and how much they’re willing to pay, you can nail down all of those things with total confidence.
In the first step, you’ll learn:
→ The Right Client: Goodbye Ideal Client, helloooooo Ultimate Premium Client.
Find a marketer who doesn’t preach about the Ideal Client. Go ahead, I’ll wait.
Everyone and their mastermind mother teaches you to cater to your ICA. But even after filling out all the workbooks and doing all the visualizing... somehow, those clients that only exist on paper still aren’t in your inbox.
Getting suuuuuuper clear on the right Client takes a bit more nuance than an arts & craft project where you draw a white lady, her 2.5 kids, and exactly 3 of her suburban struggles.
And chances are, the “find your next client by adding value in a Facebook group” strategy isn’t catching the attention of the big decision makers you want to connect with. That's because they’re a busy CEO, they don’t have tiiiiime for that.
Ya see, the people you want to work with are different from the people you’ve been working with...so you gotta use a totally different approach.
BUT when you understand that next-level client well enough, you can build the exact offers they need, speak directly to them in your lead gen strategy, and—equally as important—tell the wrong clients to go kick rocks (or just to find someone who’s actually right for them).
Because working with the right people gets you excited to get to work every day.
And working with the wrong ones...well, that’s about as fun as a midnight kidney kick from a co-sleeping toddler.
→ Your Signature Offer: Not even the best copy or stealthiest strategy can sell the wrong offer to the right people.
This means you can't create your packages in a bubble (or by selling the same thing everyone else is selling)...
Just deciding what you want to deliver and how much it’s gonna cost ain’t gonna cut it when it comes to playing in the big-kid sandbox.
But there’s a simple process to intentionally strategizing your signature packages so YOU become the person that does that thing (and charges a premium price to do it)
In this step, you’ll learn how to maximize your offer and build out your unique workflow & process so that that high-end client trusts you with their big project instantaneously.
You’ll get:
→ The Ultimate Client Research Framework
→ Your Signature Offer Strategy
→ Offer Optimization Workbook (that you can use again and again and again)
→ The Post-Project Client Survey Template so you can get real-time intel and optimize as you go
And...
The Premium Client Lead Gen Workshop
“Just hang out in Facebook groups and add value.”
“Be helpful, make connections, add value.”
“Network and add value.”
“Oh, and don’t forget to add value...”
The FB group/value strategy not working for you?
That’s ‘cause your next-level clients aren’t in there! That strategy works when you’re first starting out and getting those first few clients is invaluable.
But a different league of clients requires a different league of lead gen.
In this workshop, you'll learn the specific strategy I’ve used to bring allllll the ideal clients to the yard. (Seriously, my clients are the shit, I want to be best friends with all of them, and they don’t blink twice at a 5-figure price tag.)
Step 2. The Premium Client Lead Gen Funnel
After step 1, you’ve got some clarity, built out some baller offers, hell, you’ve already put your lead gen strategy in motion (you go Glenn Coco)... now how do you actually get your people IN (and make 'em stay in)?
This step is a meaty one, but the best part? It’s ALL automated.
This is where you set up the initial touchpoints that bring your Ultimate Clients to you like a Spring Breaker to a trashy club with free shots.
While gently letting the wrong people decide that maaaaybe you’re not the one for them.
This is step where you set up the initial touchpoints that bring your Ultimate Clients to you like a Spring Breaker to a trashy club with free shots...
While gently letting the wrong people decide that maaaaybe you’re not the one for them.
It also ensures that, by the time you and your prospective client are sharing a Zoom room, they already know how much is costs (and they’re on board), and they trust that YOU'RE the expert copywriter they need.
Basically, it does all the heavy lifting for you so that you don’t have to do any actual selling on the “sales call.”
You’ll learn:
→ The what’s and why’s for every step you need in your unique funnel strategy
→ How to write your site for ultimate conversions (go ahead and turn your phone notifications off now, cause your inbox is gonna be buzzing at all hours of the day)
→ How to create a magazine of services designed to set boundaries, communicate expectations, AND sell your packages.
→ How to create the entire high-touch (fully automated) client experience before they even hop on a sales call
→ How to set expectations for working together before you even start so you can finally stop being crushed by the never ending (free) scope creep.
→ How to master (or outsource) the tech so your entire funnel works in the background...so you don’t have to. I’ll show you every single step to using the software we recommend (and currently use in our business)*, but we’ll also give you the simple process to hiring a tech genius for your software for maximum efficiency, even if you have a small budget.
You’ll get:
→ Strategy Worksheet
→ Website and inquiry form swipes and strategy
→ Inquiry funnel email swipes and strategy
→ Pricing Guide Worksheet & Template
*There is no ONE tool or tech stack that we recommend, I’ll share what works for us and provide you with the resources you need to pick the tech and tools that work for you. You’re learning my strategy, and that is something you can use no matter what software you subscribe to.
" I LOOOOOOOOOOOOOVE the processes part of this course so far! As someone who simply can't wrap my brain around processes and gets paralyzed by the thought of creating them, this has been EXACTLY what I needed to move forward with creating the business of my dreams. I am SO GRATEFUL."
Liz Cooper
Step 3: The Non-Sales Call System
Ooooooh the sales call…
The scary, scary sales call.
The call where you have to be likable, but not desperate.
Knowledgeable, but not give away a free consult.
Easy-going, but also talk about money.
Right???
N-to-the-OPE.
In this step, I’ll introduce you to the counter-intuitive “Non-Sales Call” that does the selling for you without persuasion & uncomfortable conversations...before you’ve even sent out a proposal.
So you can stop practicing your sales call with your dog, and start running each call with complete confidence to own the conversation, communicate authority and expertise, set boundaries and expectations, and talk moolah like a boss the CEO of a creative marketing business.
You’ll learn:
→ How to instantly build trust and make working with you a no-brainer (even if they’ve never heard your name before)
→ How to talk MONEY with confidence and ease (and without apologizing for your prices)
→ The skills & the script. The core listening skills you need to master to go from “nice to meet you” to “ where do I sign” in 30 minutes without objections
→ How to spot a red flag client early on so you can refer out and save yourself HOURS of stress & anxiety
→ What comes next? The (non) sales call doesn’t end when the call ends. I’ll show you what to do next to continue the conversation, build trust, and make them confident that you are the BEST person for the job
You’ll get:
→ The Psychology of Change Masterclass from Therapist & Change Coach, Scott McBean (aka my baby daddy)
→ The Sales Call Script
→ The questions you need to ask for sales success
→ The Art of Reflection Training
→ Client Communication Email templates
Step 4: The No-Brainer Proposal
Before I started sending out $10K-$20K contracts, I thought the “proposal” was a Google Doc that told the client how much working with me would cost.
Oof. Was I wrong!
Turns out, your proposal is one of the most important pieces of copy in your sales system. But that doesn’t mean you have to write a boring ode to your services every time you send one out.
In this step, I’ll show you exactly how to write a high-ticket, personality-packed proposal optimized for conversion AND how to templatize it so you can use it again and again and again.
Before this proposal strategy, about 50% of my clients were saying “no” to $2k & $3k proposals.
Now??
I’m regularly sending out $15k-$20k proposals with an 82% acceptance rate. (Anything higher would probably mean my prices were too low.)
Wanna know the secret sauce? It’s all right here in Step 4.
You’ll learn:
→ The key elements of a high-converting, high-ticket proposal
→ How to write a proposal packed with persuasion and personality
→ How to set your project up for success with clear boundaries and expectations before they sign
→ How to negotiate as a team working towards the same goals, not opposite sides fighting to win
→ How to get your contract signed and invoice PAID
You’ll get:
→ Proposal template and swipes
→ Client Communication Email templates
Step 5: Building Authority & Expertise
After you’ve built out your Bat Signal, you’ve set up your systems, processes, workflow, and Premium Client Funnel, and you’ve laid out your premium client lead gen strategy…
You are READY to start becoming your industry's next big thing!
The road to a well-known, reputable, house-hold-name business is paved with visibility, authority, and expertise.
As a final step in the program, you’ll get everything you need to confidently start gaining visibility in the right places so that you become “That person who spoke at that thing that I just HAVE to work with.”
The first 4 steps show you how to set up a sustainable and consistent premium copywriting business, and in step 5, we’re going to talk about how to MAINTAIN a sustainable and consistent premium copywriting business.
I’ll show you how to take everything you’ve learned and implemented and put it into gear so you can start to building your authority (maybe even before you feel “ready”).
You’ll learn:
→ How to plan out your week so that you leave space for your own growth, promotion, and marketing while still serving your clients with top-shelf service
→ How to find the right platforms and publications to pitch so that you actually get in front of the people you want to hire you
→ How to find and finetune your topics so you can pitch clear, concise, and compelling topics every time
You’ll get:
→ Your Customized Lead Gen Strategy
→ Pitch Templates & Swipes so you can start building authority tomorrow!
→ The exact Pitch Process Trello board we use in my business to keep track of all of the pitches we're writing, places I want to appear, and people I want to talk to
Before joining the program I struggled with how to go about client acquisition that didn't involve me hanging on Instagram all day. Since taking the program I've secured 5+ podcast interviews with more on the way! Not only that but now I feel even more confident giving my clients a premium experience and optimized my offers in a way I know serves their greatest desires!
Kathy Young, Website Copywriter & Brand Messaging Strategist
Those 5 steps are everything you need to set up the automated system that delivers high-ticket sales, but ya know I’m not done yet.
You get a bonus! And you get a bonus! And you get a bonus!
BONUS #1: Private Cohort Facebook Group
As soon as you jump inside the 5-Figure Leap, you’ll join a private community of your peers who you’ll walk through the next 12 weeks with. This is an exclusive group only available to YOUR cohort of Leapers. We work hard to keep this community a safe, inclusive, and encouraging space. There’s no room for embarrassment or shame. No such thing as a “dumb” question. This is simply a place for you to show up honestly and to get the support, advice, and answers you need.
BONUS #2: Weekly Mentorship & LIVE Group Coaching Q&As
At intentional and strategic points in the curriculum, I’ll show up to help answer your questions, troubleshoot your problems, and coach you through your business strategy. You’ll have 6 exclusive hour-long group coaching sessions with me to work through WHATEVER sticky points or questions you’re having as you implement.
This coaching is the difference between a business plan on paper and a business plan in action.
BONUS #3: Tech training library
So you can set up the workflows and processes in the back-end without pulling your hair out or chatting customer support instead of joining in family movie night (but if you want to use this as an excuse to opt out of watching Cars again, we’ll never tell).
And believe me, you do NOT want me to be the one teaching you tech. So I’m bringing in the pros!
My Integrator, systems strategist expert, and business therapist Erika Macauley, is going to make your life so much easier with these step-by-step, over-the-shoulder tech tutorials.
BONUS #4: Strategy & Copy Audits!
As we work through the material together, you’re going to be laying the foundation for your business's back end AND front end. Which means a helluva lot of strategy and a good bit of personality-packed copy. In between Q&A weeks, you’ll have an opportunity to submit your course work & business strategy for my personalized feedback.
So whether you want to talk through your unique signature offer, or your website copy, my eyes and brain are all yours!
BONUS #5: How to Create, Implement, and Automate Effective and Repeatable Processes for Your Business with Systems Strategist & Online Business Manager, Erika Macauley
Online Business Manager (and my left and right hand extraordinaire) Erika delivers this exclusive workshop where you’ll learn the common mistakes to avoid when setting up your CRM and how to strategize and set up all of the processes your business needs to run like a well oiled machine. With this info in your back pocket, your growth will be off-the-charts, glass-ceiling-breaking, unstoppable.
BONUS #6: Writing a More Personality-er Website with Justin Blackman
The man, the legend, the voice master himself, Justin Blackman is hoping inside this program for a hyper-specific workshop to help copywriters (you) write a website that magnifies your unique personality, values, perspective, and skillset to bring your next-level perfect fit clients to you like a bug to your porch light...and to zap the wrong ones away before they even inquire.
And just who the hell am I?? Good Q.
Honestly, I’m a new copywriter. I accidentally fell into the launch copywriting world 2 years ago. And in that time, I went from an anxious, stressed-out writer working for pennies (and cranky clients), to being a (still anxious) writer writing multi 6-figure launches for cool kids like Rick Mulready, Brandi Mowles, Stacy Tuschl, and Lattice Hudson.
Yup. That was a shameless name drop.
I’m also a mom to the world’s sweetest tornado 3-year old, wife, The Office aficionado, and overall anxious human (thank God for meds & therapy, ammiright?).
In the last 12 months, we've written for 18 clients, with an average proposal of $12,000 at an average proposal acceptance rate of 150% (repeat clients for the win!).
It was because of the EXPERIENCE I delivered. Which lead to my clients throwing referrals my way BEFORE I’ve even handed in a word of copy.
And after $230K in client work in 12 months, I figured I miiiiiight be on to something.
But getting there–figuring allllll that shit out–took a LOT of brain power, guess work, and trial and error.
So I created the thing I wish I had when I was ready to scale big or go home...
I’m handing over the exact systems & strategies we use inside my business to attract, convert, and serve premium clients so you can copy and paste them into the back end of your business and lather, rinse, repeat, scale.
"Getting a peek at the back-end of Brittany's copywriting business transformed how I thought about my own. I'd heard her on a podcast and was super impressed with how quickly she'd managed to grow her business. But when I actually saw her systems at work, it was easy to understand how to apply them in my own business. Everything she teaches is repeatable, so that you don't have to reinvent the wheel every time. And as a bonus, she uses automation strategically, so that you can deliver a premium client experience over and over...without having to somehow clone yourself to get everything done. Don't miss this chance to swipe her systems...and ask her all of the questions you can, because her answers are always chef's kiss. "
Andrea Shah
The training alone is worth well over $5000, but I know that when that’s close to your current monthly revenue, $5K is just a bridge too far (even if you’ll triple your investment in weeks). SO your investment reflects the commitment you’ll need to bring to your business, while honoring where your business is now
And because I know from first hand experience that there is nothing more powerful than mentorship & access to a swipeable business plan (and that sometimes that access usually comes with a pricetag you just can’t justify)...
I’m offering you a change to join the next cohort of the 5-Figure Leap for just:
One-Time Payment of
$5000
$1997
OR
3 Monthly Payments of
(No need to whip out your calculator, they’re the same price. Choose whichever option feels best for you.)
$667
OR
6 Monthly Payments of
(No need to whip out your calculator, they’re the same price. Choose whichever option feels best for you.)
$333
"Before Brittany, my “copywriting business” (yes, in quotes. It was the Wish.com version) looked a lot like
1. Find a client, by some miracle
2. Invoice client on Venmo
3. Write until I cried
4. cross my fingers the copy would convert
5. Send the client a Google doc link in an Instagram DM.
Brittany has shown me the behind the scenes secrets I always knew I was missing, but never knew how to find. Working with her has completely changed how I think about my business, from client acquisition, to project management, and even how much I charge for my work. Nobody else in the online teaching industry is showing you what Brittany has shown me."
OLIVIA HUTCHISON
" The biggest transformation was going from knowing that I wanted to serve premium level clients and charge more for my services, but not knowing how that would look like on the on the ground and on a granular level...to now knowing the exact tools and tech systems and processes that I need in order to support me in that mission.
And to help me really grow my business and build the business I actually want to build rather than reactively responding to each new project as it comes my way.
You get an inside look at Brittany's business from start to finish, and exactly the client experience and journey at every touchpoint with you.
Whether that's qualifying your leads up front on your website, to and using things like a messaging strategy and your intake form to how to actually win a sales call to onboarding and all the way through to the end, you get to see step by step the exact tools, systems, workflows, processes, and even get tech support on the on everything that Brittany and her team use in their business to support their clients.
And the best part is you can just cherry pick the bits that work best for you. I'll be returning to this in my business multiple times as I go forward in the future, and tweaking and optimizing as I go."
Mel Kale, Marketing Strategist & Conversion Copywriter
Once you have the right systems & processes in place, you’ll finally be able to land the RIGHT clients who value your talent AND your time (and actually pay you for the hard work you do and the value you offer).
With the right strategy you can:
β Prevent scope creep & poor client fit
β Raise your perceived value...so you can raise your actual prices
β Stay in the driver’s seat, allowing you to hold the reins of the project from the second they meet you
β Run a value-based business, only working with aligned clients so you continue to magnify your impact through your work and theirs
β Set and KEEP clear boundaries and expectations from the beginning of the sales call to the end of the project
β Create a seamless premium service so that you can deliver on deadline, communicate efficiently & clearly, and blow your clients mind with an unbeatable VIP experience leaving them wondering if they just stepped into your business or the Waldorf Astoria
So, is this system perfect for you? IDK, what do you think?
This IS for you if:
β
You’re done desperately scouring Facebook groups, screenshotting other writer’s websites, and frantically collecting free resources in an attempt gather as much insider info as possible…
And you’re ready to pull up a front-row seat to the behind-the-scenes of a successful and profitable copywriting business. Along with the how’s, what’s, and why’s of the processes, strategies, and tools–laid out in a clear and detailed framework, intentionally delivered to help YOU succeed in your own business.
β You’re ready to elevate your client’s experience to VIP level status with unparalleled service (without burning yourself out trying to make them happy) so you can add a few zeros to your prices and some credibility to your name
β You’ve hit a point in your business where you’re not attracting the clients who can afford the prices you want to charge.
β
You kinda suck at systems. No shame. I’m literally the worst at making and following systems & processes from scratch. Which is exactly why I’ve hired a team to help me create top-notch systems to keep our business running like a well-oiled machine so we can continue to serve high-end clients at scale, without missing deadlines, dropping balls, or working 24/7.
We’ve fine-tuned these processes over years and dozens of projects and now, I’m serving them up on a silver platter just for you!
β You’re ready to implement (at least some of the strategy). This will be a 12-week group coaching program with actionable trainings, plug n’ play templates, and confidence-building coaching. I’m bringing all of my experience, knowledge, swipes, and my team to this program, but quite frankly, the difference between a course on your computer and high-end, high-ticket copywriting business is YOU.
And while there is NO timeline or time restriction, you can truly go at your own pace and implement as it makes sense to you, I will encourage you to take advantage of the time we have together.
I don’t need you to be a stage 5 clinger. You have a life and a business, so the commitment is small, but it’s an important one.
If you can set aside 90 minutes a week (or less if you have support), for 12 weeks, if you submit your work, and ask your pressing questions...
I’m confident you’ll have everything you need to set up a first-class business serving first-class clients.
β You’re not tryna become a Fiverr millionaire. If that’s your business plan, then do the dew. I’ll cheer you on every step of the way. There’s no “right” way to run a copy biz. And this strategy may or may not be right for you. This course is for someone who wants to become a household-name, authority-in-their-space, premium-service-provider-charging-premium prices copywriter. If that’s you, cool, jump on in. If that’s not you, cool. Don’t.
Does any of that ring a bell? If you need the Icy Hot cause your neck is sore from all of that “I feel seen” nodding, then this might be just the thing you need.
This is NOT for you if:
β You think the path to “raise your prices” is a one-step checklist that reads as follows:
- Raise your prices
β You think you can manifest high-ticket clients. My experience has been that people successfully “believing and achieving” also have a lot of resources, hard work and typically a degree of privilege going on behind the scenes. (Side note: people of color, specifically Black people, have to work TWICE as hard to get the same work done...you can’t manifest that shit)
β You’re not willing to learn new tools or (eventually) hire someone who can help you
So what’s the catch??
Welp, there really isn’t one. Just like that $3 Patti the Platypus Beanie Baby sitting in your attic, now going for a small fortune on eBay (good call on getting that tag protector back in ‘97)... This investment will pay off now AND later (big time).
But I know that doesn’t mean that it feels risk-free. The core system that’ll bring in the next 6-figures for your business isn’t something you can implement in 30 seconds. It’ll take some strategy (which I’ll give you) and a little setup (which I’ll break down for you)...
But I am confident that, if you do the work laid out in this blueprint, you’ll take your business (and your clients) straight to first-class status.
But, if after 30 days, you can prove that you’ve done the work, and don’t feel like you have the tools, confidence, and strategy you need to reach, generate, and land high-ticket clients, I’ll refund 100% of your investment.
"Iβve been booked for three different summits which gives me the opportunity to speak in front of my potential clients."
Kim DeGracia
Got some Qs? Ask away!
This course is for any copywriter wanting to work with a new class of clients, to build a premium copywriting business custom-built for their ideal premium clients. It is important that, by the time you have this system up and running, you have the confidence that you can deliver on your promise. Aka you can’t be a terrible writer with a great system and get the same results. But, when it comes to good copywriters, there’s waaaay more demand than there is supply. So if you’ve got decent sales & writing chops (don’t trust that voice in your head, go ask your best copy buddy, they’ll tell you the truth), then this is just the thing to catapult you to success.
**If you’ve never written a project for a client before, this information will help you in the future, but you may not be able to maximize the mentorship, community, and coaching. If that’s the case, keep on doing your thing and jump on in the 5FL 6 months from now.
This is an 12-week program with 12 core steps so that you have time to both learn and implement without feeling rushed or overwhelmed.
This is not a “you have 12 weeks to complete this course!” program. This is a “you have access to my support, coaching, mentorship, audits, and an exclusive cohort community for 12 weeks. But lifetime access to the content and the autonomy to go at the pace that works for your business” program.
You’ll receive many copy templates and swipes for your funnel, along with strategies that typically go into the art of copywriting. But this program is meant to teach you how to build a successful premium copywriting business. We won’t be focusing on the ins and outs of copywriting technique.
Hold on to your butt! Here goes:
βοΈ The step-by-step SYSTEM, & STRATEGY, & SWIPES you need to build outset up your premium copywriting business to scale to consistent 5-figure month
βοΈThe Ultimate Client Research Framework
βοΈ Your Signature Offer Strategy
βοΈ Offer Optimization Workbook (that you can use again and again and again)
βοΈ The Post-Project Client Survey Template so you can get real-time intel and optimize as you go
βοΈ Premium Client Lead Gen Workshop with a custom lead gen strategy and pitch templates
βοΈ Funnel Strategy Worksheet.
βοΈ Website and inquiry form swipes and strategy
βοΈ Inquiry funnel email swipes and strategy
βοΈ Pricing Guide Worksheet & Template
βοΈ The Psychology of Change Masterclass from Therapist & Change Coach
βοΈ The Sales Call Script
βοΈ The questions you need to ask for sales success
βοΈ The Art of Reflection Training
βοΈ Client Communication Email templates
βοΈ Proposal template & swipes
βοΈ Your Customized Lead Gen Strategy
βοΈ Pitch Templates & Swipes so you can start building authority tomorrow!
βοΈ The exact Pitch Process Trello board we use in my business to keep track of all of the pitches we're writing, places I want to appear, and people I want to talk to
βοΈ BONUS #1: Private Cohort Facebook Group
As soon as you jump inside the 5-Figure Leap, you’ll join a private community of your peers who you’ll walk through the next 12 weeks with. This is an exclusive group only available to YOUR cohort of Leapers. We work hard to keep this community a safe, inclusive, and encouraging space. There’s no room for embarrassment or shame. No such thing as a “dumb” question. This is simply a place for you to show up honestly and to get the support, advice, and answers you need.
βοΈ BONUS #2: Weekly Mentorship & LIVE Group Coaching Q&As
At intentional and strategic points in the curriculum, I’ll show up to help answer your questions, troubleshoot your problems, and coach you through your business strategy. You’ll have 6 exclusive hour-long group coaching sessions with me to work through WHATEVER sticky points or questions you’re having as you implement.
This coaching is the difference between a business plan on paper and a business plan in action.
βοΈ BONUS #3: Tech training library
So you can set up the workflows and processes in the back-end without pulling your hair out or chatting customer support instead of joining in family movie night (but if you want to use this as an excuse to opt out of watching Cars again, we’ll never tell).
And believe me, you do NOT want me to be the one teaching you tech. So I’m bringing in the pros!
My Integrator, systems strategist expert, and business therapist Erika Macauley, is going to make your life so much easier with these step-by-step, over-the-shoulder tech tutorials.
βοΈ BONUS #4: Strategy & Copy Audits!
As we work through the material together, you’re going to be laying the foundation for your business's back end AND front end. Which means a helluva lot of strategy and a good bit of personality-packed copy. In between Q&A weeks, you’ll have an opportunity to submit your course work & business strategy for my personalized feedback.
So whether you want to talk through your unique signature offer, or your website copy, my eyes and brain are all yours!
βοΈ BONUS #5: How to Create, Implement, and Automate Effective and Repeatable Processes for Your Business with Systems Strategist & Online Business Manager, Erika Macauley
Online Business Manager (and my left and right hand extraordinaire) Erika delivers this exclusive workshop where you’ll learn the common mistakes to avoid when setting up your CRM and how to strategize and set up all of the processes your business needs to run like a well oiled machine. With this info in your back pocket, your growth will be off-the-charts, glass-ceiling-breaking, unstoppable.
βοΈ BONUS #6: Writing a More Personality-er Website with Justin Blackman
The man, the legend, the voice master himself, Justin Blackman is hoping inside this program for a hyper-specific workshop to help copywriters (you) write a website that magnifies your unique personality, values, perspective, and skillset to bring your next-level perfect fit clients to you like a bug to your porch light...and to zap the wrong ones away before they even inquire.
"I thought I had confidence, but now I truly feel like a confident premium copywriter.
This experience helped boost my confidence in every area of my copywriting business—my skills, processes, & emotions.
I actually HAVE a strategy now! To attract clients, make sure we’re a fit, & deliver amazeballs copy to them.
I thought I had confidence, but now I truly feel like a confident premium copywriter. I also feel like I have a whole copywriting support system walking around with me at all times.
I’m all about high-touch experiences for clients & building my business to serve premium clients is exactly where I want & need to be.
This course & Brittany’s mentoring not only helped me create a Bat signal & develop better processes for my business—my copywriting skills have improved by working with everyone in the group.
Brittany has such an intentional way of speaking with students—you can tell she really cares. (Like really, really.)
Working with Brittany only ever felt like working with a friend. A friend with more knowledge & experience.
I didn’t want the course to end! In fact—as far as I’m concerned, it’s ongoing. (Don’t break my heart & tell me otherwise!)"
Brittany Herzberg, Website Copywriter for Healthcare Professionals
The training alone is worth well over $5000, but I know that when that’s close to your current monthly revenue, $5K is just a bridge too far (even if you’ll triple your investment in weeks). SO your investment reflects the commitment you’ll need to bring to your business, while honoring where your business is now.
And because I know from first hand experience that there is nothing more powerful than mentorship & access to a swipeable business plan (and that sometimes that access usually comes with a pricetag you just can’t justify)...
I’m offering you a change to join the next cohort of the 5-Figure Leap for just:
One-Time Payment of
$5000
$1997
OR
3 Monthly Payments of
(No need to whip out your calculator, they’re the same price. Choose whichever option feels best for you.)
$667
6 Monthly Payments of
(No need to whip out your calculator, they’re the same price. Choose whichever option feels best for you.)
$333
