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 WHAT ARE YOUR PRICES COSTING YOU?? Â
Every time you…
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You’re leaving money on the table.
Because when you set prices that fail to account for the hours you want to work, how you want to scale, or what your fair market value is...
You’re not pricing for growth.
But how the hell are you supposed to price for the future when you’re stuck in the here and now?
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You’re in the tornado of endless work hours, ever-expanding client demands, and revenue that’s more mirage than oasis.
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And when it comes to setting your prices, even almighty Google doesn’t have the answers to the big questions.
How do I charge enough to actually pay myself and run my business?
How do I charge competitive rates that don’t scare off clients?
How can I price my services so that I hit my goals without burning out?
Because those are very real questions that should inform your pricing strategy (questions you won’t find the answers to in online forums or pricing guides.)
So instead of confidently setting your prices, knowing they’re backed by a formula that accounts for your capacity, expenses, and scope, you’re stuck fumbling through pricing convos like you’re on an awkward first date…filled to the brim with anxiety and constantly second-guessing yourself.
It’s time to price with the certainty of a CEO—knowing that your rates are fully rooted in the value you deliver and a proven formula for success…
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Not some charge your worth and add tax bullshit that looks great on Instagram—and is absolutely worthless when it comes time to send a proposal
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And once you have an easy formula for setting prices that account for your salary, work hours, and vacation hours…
You’ll be on the fast track to growing your business profitably, earning (and keeping) more, and consistently getting the paycheck what you want & need.Â
There are a million ways to price your services.
But none of the pricing experts, guides, or calculators give you the tools to think like a business owner.
Yes, your pricing changes based on your industry, experience, education, and a number of other factors.
But setting your prices requires going deeper than what you see on the surface.
Because you got a whole lotta other factors to consider:Â
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The not-so-fun stuff like your expenses & taxes...Â
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The definitely fun stuff like planned vacation days…
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The unplanned, but necessary, PTO…
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Your business expenses (including all those courses and coaches that helped you gain the skills you need to do what you do)...
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The amount of time you actually have available to work…
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The amount of time your client work takes to complete…
Because when you price in a bubble, you end up with a business that will eventually pop.Â
But when you can calculate your prices based on the revenue you need to cover the exact cost of doing business…
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You can begin calculating the stuff that matters:
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The salary you want to take home (whether you want a big chunk of your revenue or to pump it back into your business)...
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The hours you want to work each week (go ahead, plug in 15, no one’s gonna judge you)...
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The amount of vacation time you want and need (<< the fun vaca and the “my kid has strep throat for the 57th time” days off)...
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The growth plan you need to follow to really scale (aka knowing exactly how much you have to work based on all that other info to hit your goals)...
So you can set consistent prices that align with the business and the life you want.
You never have to be a victim of pricing. But you do have to do the math.
Because when you don't…you end up with a business model that is unprofitable & unsustainable.
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PRESENTING…
The Pricing Calculator
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Your pocket-sized guide to data-backed pricing, unending profitability, and ultimate command of your work hours
All inside a plug + play tool that will simplify your pricing…no matter your experience, niche, or goals.
No anxiety-induced flashbacks to high school math, scouts honor.
Just simple numbers & clear results.Â
Ready to plug, play, and profit?
THIS CALCULATOR WILL SHOW YOU...
âś“ The sustainable monthly growth plan that accounts for a slow and steady increase and avoids burnout
✓ What you have to adjust in order to reach your goals, whether it’s your monthly revenue, take-home salary, or hours worked
âś“ How to set your prices based on the number of hours you have available to you each month and your base hourly rate
âś“ The three things you need to raise your prices and tips to increase your annual revenue
âś“ The exact script to say no to client requests for free or reduced price work
The Pricing Calculator takes all of the guesswork (and math) out of pricing. Actually, it puts all of the math into pricing, you just don't have to do any of it. You’ll simply punch in your numbers based on where you are in your business and where you’d like to go.
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When you price based on simply our hourly rate or even the value you provide your clients, often your prices still leave you unable to cover your business expenses, taxes, and the money you need to pay yourself.
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This comprehensive Pricing Calculator lets you work backward from the salary you want to take home, the $$ you need to cover taxes (it’s not just 30% of everything you make) and expenses, the number of hours you truly have available to work, and what it takes you to complete a project.Â
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You’ll get a custom growth plan that will reveal what prices you need to hit your desired salary and work hours.
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From there, you have the autonomy to change your pricing (if it’s too low or too high) by adjusting your desired salary, capacity, or scope of your offers.
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These are the Einstein-level calculations that keep business owners from getting three years into their business and wondering, “Wait, where the hell did all my money go?!?” << ask me how I know.
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You’ve earned the right to set your prices, the kind that are competitive and reflect your fair value. So let’s eliminate the guesswork and confusion.
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And let the Pricing Calculator do the work.
Hi! I’m Brittany.Â
Launch strategist + conversion copywriter by day.
Mom, wife, and binger of The Office by night (Season 2 is the best season).
I started as an anxious writer, working insane hours and wrestling with cranky clients for barely more than spare change.
In my early days, I struggled with the same pricing predicaments that plague so many small business owners: undercharging, overworking, and not knowing what my time was truly worth. And our family struggled to pay our bills.
The numbers game felt more complex than advanced calculus, and it was seriously jeopardizing my business.
Then, the game changed. After countless trial-and-error attempts, I devised a method to accurately calculate the worth of my work. This wasn’t some magical intuition that struck overnight, it was a painstaking process of learning and implementing a robust pricing strategy…the kind that takes into account my business expenses, capacity, and plans for growth.
Once I figured out how to calculate my true prices, my revenue skyrocketed. In the past three years, I’ve averaged $186K a year in client work while maintaining an average contract of $15.5K and a 92% proposal acceptance rate. And just as importantly, it’s helped me achieve the kind of work-life balance that allows me to work on a reasonable and consistent schedule and spend more guilt-free time with my daughter & husband.
Nobody should have to reinvent the wheel to find their pricing sweet spot.Â
And with this Pricing Calculator, you can take control, ditch the guessing game, and finally charge for what your work is worth.
