Despite what you learned on Mad Men, writing good copy isn’t sitting around getting whisky drunk while brilliantly clever taglines pop into your head.

And despite what you learned that one time in that one course, creating persuasive messaging isn’t just a matter of grab n’ go templates.

Your ability to skyrocket your revenue while creating maximum impact comes down to one thing…

...Your ability to communicate to your audience in a nuanced, unique, and personal way.

I help online educators, course creators, and coaches rake in pant-loads of moolah online with ethically fueled and sustainably built copy that sells (not just sounds nice) full o’ personality, psychology, primo market research, and puns. 

I’ve helped industry leaders such as Rick Mulready, Stacy Tuschl, Lattice Hudson, and Brandi Mowles bump up their conversions through our signature audience-first approach to strategy & copy.

Rather than using the old school marketing tricks, I go all-in on persuasion & sales techniques that feel fun, honest, clear, and value-aligned.

I prefer to just write the message people need to see in order to make a confident yes or no decision, rather than the gimmicks that get their adrenaline pumping and make them pull out their CC without thinking.

👆 Which sounds all kumbaya and nice, but if it doesn't make $$ there's no point in dying on that hill.

Except...it actually works...like, really well.

The crazy thing is, not only is that way of writing sales copy less sleazy...it also consistently leads to conversions wayyyyy above the industry average.

My client's sales page conversion rates typically (and I actually mean typically, not, “one time my client spent $1m on FB ads and this happened”) range from 15%-60%.

Industry average is closer to 3%-5%.

My clients consistently come back after a launch and tell us that support requests were WAY down & they've never had fewer refund requests or defaulted payments. (The added benefits of speaking and selling to the right people.)

And since I haven't really seen a ton of accessible and non-gross copy training out there, and ya know, be the change and all…

I decided to bundle up the fundamental principles of the copy strategy I use for my clients into an easily digestible yet detailed course so you could improve your copy skills without dropping $15k on a copywriter.

MODULE 1️⃣: The Messaging Strategy

Whether you’re writing a launch, a funnel, or a website, a lot goes into crafting a messaging strategy for your copy. But at the end of the day, most of it breaks down into two key principles: The Rule of One & The Stages of Awareness.

In this first module, you'll learn how to reverse engineer your marketing goals and hone in on the key message(s) you need to consistently embed throughout your copy.

You'll be able to develop a litmus test for yourself so you can be confident in deciding what goes, what stays, and how to optimize your copy for both clarity and conversions.

You'll also learn how to determine *what* messages your people need to hear at different stages of your funnel (because your funnel is a journey and people are not in the same place when they register for your webinar as they are on the last day of your cart close).

But then–and here's the best part–how to take those messages and actually plug them into strategic copy at the right points of your funnel or process.

So whether you're writing a webinar show-up email or a sales page retargeting ad...ya know what the hell to actually write.

MODULE 2️⃣: Market Research

Ironically enough, this is THE thing I get the most emails and DMs asking me for (I mean, like maybe 10-20 DMs...it's not like there are thousands of people trynna swipe up on market research).

And, at the risk of sounding like literally every other marketer out there: this is what my clients pay me the big bucks for. 🙄

It's also the secret sauce to writing ethical and high-converting copy (two things that don't always sit at the same lunch table).

In this module, I share the exact process I use to understand the complex nuances of any audience both qualitatively and quantitatively so we can write specific, interesting, and accurate copy that causes the right people to hurl credit cards at your face when that cart opens.

This module also includes 3 key templates we use in the research & data collection process for our clients.

You'll get:

✅ A data mining spreadsheet so you can organize all the all intel you’re gathering

✅ An interview template so you know how to have mind-blowingly important convos with your people to understand what they really want and need

✅ A survey template so you can ask strategic questions that get to the heart of your people's real-life challenges, false beliefs, desires, wants, needs, questions, and hesitations.

✅ An over-the-shoulder data mining tutorial so you can see EXACTLY how I look for copy gold in real-time.

This process is essential to entering the conversation your people are already having in their heads. So you can whisper sweet nothings into their ear and empower them to convince themselves that they need your program (yannow...instead of beating them over the head with a BUY NOW button).

MODULE 3️⃣: Writing for Personality & Persuasion

NOW it's finally time to write some copy.

First, I give you 9 tried, true, and POWERFUL techniques you can practice to write sales copy and content with more of your personality in a way that leads to know, like, trust, and BUY.

The best part?

This isn't an all-or-nothing technique, you could use any one of these 9 strategies to instantly improve your copy, cherry-pick the ones you like best, or throw them all into your word salad at once for better, more relatable copy.

And last but not least...it's time to put our money where our keyboard is.

This final module is PACKED with copywriting formulas including:

✅ My 2 go-to copy formulas that you can lather, rinse, repeat forever and ever, amen (no matter what you’re writing)

✅ Plug n’ play proven headlines formulas

✅ And a deep dive into features vs. benefits and when to use each ('cause it's not actually either or)

With dozens of examples of real-life copy in the wild so you can see how to go from "formula" to "sales page" with a big old cha-ching.

And even though I think this is the type of content that can help you significantly raise your conversions...it wouldn't exactly be giving you the insane ROI I'd want you to have if I charged you thousands.

Because, 5xing something is nice...50xing it is better.

And if you could take your last sales page that converted at 4.2% or launch that converted at 3%, and suddenly have them converting at 16%, 28%, 54% (those are our clients’ real-life numbers)...

Without hiring me and my team for multiple 5-figures...that'd be a prettttttty sweet deal.

Which is why I’m committed to keeping this course both valuable AND accessible.